About zeitgeist
WHY?
Qualitative research is stuck in the analog era.
Tapping consumer sentiment, opinions and feelings about your brand product or service can be negatively impacted by sample size, group-think, bias and the effects of incentivized behaviours.
The internet is a giant microphone that consumers use to share details about you, your brand and your products. There are literally tens of thousands of locations where engaged, dedicated consumers are proactively sharing their views without incentives, bias, or fear. This 'in the wild' intelligence is critically important to your business and it can have a measurable impact on your success.
HOW?
zeitgeist seeks to bring qualitative insights into the 21st century
zeitgeist employs the latest advances in Natural Language (NLP), Machine Learning (ML) and Artificial Intelligence (AI) to find, process, understand and report sentiments related to brands, products or services from the internet.
We can listen and gather meaningful intelligence at scales previously unheard-of in the world of qualitative - into the millions if they're there and you're interested.
Try that with a poll or focus group!
who & For whom
zeitgeist was borne of the dream of something better.
Borne of memories spent sitting in endless focus groups.
Seeing brand fortunes pinned to the opinions of sugar and caffeine jacked consumers plied with cash to talk.
Seeing 24, 36, 48 opinions from focus groups taken as gospel for a critical product or service decision.
Seeing polls and surveys serve as 'accurate' reads of sentiment, opinions or views about brands.
zeitgeist marries the power of NLP, ML and AI to create a powerful listening and interpretive tool that can reach further, across the web, to find and hear consumers who are talking about your brand, product or service. zeitgeist can turn these massive volumes of information into a digestible, easy-to-understand body of ACTIONABLE INSIGHT.
If your business depends on knowing, understanding and maintaining a connection with your consumers, you need zeitgeist.