About Us

zeitgeist is the product of considerable time spent listening to consumers and how they interact with, feel and talk about, brands, products or services. 

Of all the experiences, one stood out; Qualitative was often inelegant, dated and in need of some 21st-century updates. 

Sitting behind the glass watching focus groups that may or may not turn up meaningful insights. 

Bias, groupthink, poor moderation, the "there for the money" thinking of professional group attendees - it can all lead to poor results.

Trying to get into the consumer's head via a poll or survey and believing that the right questions were being asked might work.  Pairing Qualitative needs with the most recent advances in ML/AI and Natural Language Processing led to zeitgeist. 

What if we could 'listen' to consumers 'in the wild', unprompted, unpaid to talk?

What if we could find them in the places where we know they gather to talk about categories, brands and more and extract insights - at scale - without risking the pitfalls of the older methods of gathering Qualitative intel?  

What if you could learn more, faster and for probably less than a round of groups?