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CASE STUDY #1 - Starbucks vs Nike in times of crisis

How do you appeal to your consumer? 


By aligning with your consumer's wants, needs and desires. zeitgeistAI.ca  gives you the ability to hear them 'in the wild' when they're speaking from the heart about your products, services or brand. 


Take your ability to hear and understand to a new level. 


Have a look at our analysis of consumer's thoughts about Starbucks compared to Nike during the upheaval following the murder of George Floyd in the summer of 2020. A cautionary tale for all marketers who think that wading into social issues is a good idea for their brand. 




Read The Report

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