Frequently Asked Questions

First things, first. 

zeitgeist is all in when it comes to respecting online privacy. 

We purposely built our service to avoid any and all privacy-related issues. We want to know what's being said about your brand, product or service and not necessarily who. If they're talking about you, chances are they're your consumer target or prospect. 

Adding zeitgeist to your intelligence gathering activities allows you to better understand the language and associated sentiment attached to the conversations that consumers are having about your brand, product, service or candidate.
As such, it can be inserted ahead of more tactical Qualitative research efforts by giving you a better grounding in the topics, issues or similar related to your business. Alternatively, it can be used to glean critical insights into the specific words that your consumers are using so you can speak to them on their terms in your advertising or promotional outreach efforts. It can also be used to better understand the sentiments around new products, product-related needs or problems or help you understand how consumers actually speak about you IN THE WILD. We would love to work with you to adapt our capabilities to your needs. There are myriad ways to put zeitgeist to use! 

Not always. Using the zeitgeist intelligence, you can actually develop more focused and meaningful follow-on queries in your other Qualitative endeavours.  Start with zeitgeist, drill into your target's key language, and come prepared with a stronger understanding of what your consumers are thinking and saying so you can extract more value from traditional techniques. 

You may also want to return to a focus group to remind yourself how much fun it is to sit behind a mirror and listen to a really small handful of people eagerly await their pay for participation. 

Our approach is very straightforward. We know that there are literally ten's, if not hundreds of thousands of locations online - forums, communities, Google Reviews, Yelp reviews, on social media and more, where people are talking about you. 

Let's be honest, if they're taking the time to express their views and opinions about you online, they're engaged with or invested in your brand. 

If they care, you should care. It's very likely they're doing the same thing offline too. 

Who really has the time to talk about something they really don't care about? 

We generally budget about 2-3 weeks for each project.
We start by working with our clients to identify objectives and match them to likely sources of intelligence.
We then conduct the search and intel gathering. This is where the power of the ML/AI/NLP platform comes into play by applying it's powers to read and understand the masses of information we gather and process. 

The final step is pulling the report together and taking our clients through the findings, implications and potential next steps. 

The zeitgeist service and reporting package is specifically designed to make it all easy to understand and apply. The ML & AI capabilities merely allow zeitgeist to 'listen' for you at scales and in places previously unattainable in Qualitative research.  

We're also marketers at heart so we know how to understand and apply what we produce 

No. In fact, compared to other, extant Qualitative tools, we're very price competitive. 

Let's talk!