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the zeitgeist way
focus
Let zeitgeist help you hone in on the keywords or details you want to examine. We can help determine key words or details, where to look and how to structure your search. Look across your category, at similar categories, competitors, products - whatever you need to know. We can scan across timelines, in various locations and we can match it all to the way you speak with your peers, clients or leaders.
acquire
Once we've got your target parameters locked in, we then let the powerful platform take over to read, sort and summarize the masses of information you need to better understand your consumers' headspace. Forums, communities, social media - we can probably take you there and examine as much detail as you need to truly know what people think and say about you.
understand
Once we've finished gathering and making sense of your qualitative quest, we can then turn the output into digestible, comprehensible intelligence that will help you better understand your category, products, consumers and more. Our platform is able to accurately assess the sentimental intensity of the language you want to understand, give you a sense of the relative volumes thereof and how it's changed over time. See in near-real-time the impact you have in the eyes of your consumers.